Meet the My Prime Superfans. You know those characters who just love watching telly? Like Criminal Minds fan Tinted Rose. Or Bucket Head, who’s never watched it, but loves Pulp Fiction.

This marketing campaign was a perfect tribe partnership with Liberty Global in Ireland and London based Dog & Rabbit.

Character animation superstars D&R designed six My Prime characters - complete with back stories, social media accounts and complicated personalities - who share their love of all things My Prime (and telly, each other, and special superpowers).

Another fun collaboration with Nuna9.